Parklink Cookie Policy
Last updated: August 2026
This Cookie Policy explains how Parklink (SW) Ltd uses cookies and similar technologies when you visit or use Parklink.
It should be read alongside our Privacy Policy.
1. Who We Are
Parklink is operated by:
Parklink (SW) Ltd
7 Pengelly Close
Kingsteignton
Newton Abbot
Devon
TQ12 3FZ
United Kingdom
Email: [email protected]
ICO Registration Reference: ZB225756
2. What Are Cookies?
Cookies are small files stored on your device when you visit a website.
Parklink may also use similar technologies such as pixels, tags, scripts and browser storage.
These technologies can help websites operate correctly, remember preferences, understand how visitors use the website and measure the effectiveness of marketing.
The current ICO guidance applies PECR requirements across this wider range of storage and access technologies, not just traditional cookies.
3. How We Use Cookies & Similar Technologies
We may use these technologies for the following purposes.
Essential
These are required for Parklink to operate correctly and securely.
They may be used for purposes such as:
- Website security
- Forms and enquiries
- User logins and accounts
- Navigation and website functionality
- Remembering privacy and cookie choices
- Maintaining website performance
Some essential technologies can be used without consent where they are strictly necessary to provide a service requested by the user.
Analytics & Performance
These technologies help us understand how people use Parklink.
They may help us understand:
- How many people visit Parklink
- How visitors find us
- Which pages are viewed
- How visitors interact with the website
- How long people spend on the website
- Whether website features are working effectively
We use this information to understand performance and improve Parklink.
Where consent is required, these technologies will only be used in accordance with your cookie choices.
Functionality
These technologies may help us remember choices or provide additional functionality to improve your experience when using Parklink.
Advertising & Marketing
Where permitted, Parklink may use advertising and marketing technologies to:
- Measure advertising performance
- Understand how visitors arrive at Parklink
- Measure conversions and enquiries
- Understand the effectiveness of our marketing
- Help make advertising more relevant
- Support our wider holiday home marketing activity
Where consent is required, these technologies will only be used after the appropriate consent has been provided.
4. Third-Party Services
Parklink may use third-party technology and services to help operate, analyse, advertise and improve our website.
These may include providers of:
- Website analytics
- Search and advertising services
- Social media
- Maps
- Video and embedded content
- Email and communications
- Website functionality
- Performance and security services
These providers may use their own cookies or similar technologies when their services are enabled.
Third-party providers are responsible for their own privacy practices and may process information in accordance with their own privacy policies.
5. Google Services
Parklink may use Google services for purposes including website analytics, advertising, maps, search visibility and measuring the performance of our marketing.
Depending on the services enabled and your cookie choices, Google may use cookies or similar technologies to collect information about interactions with Parklink.
Where consent is required, relevant Google advertising, analytics or measurement technologies will only be enabled in accordance with your cookie preferences.
6. Your Cookie Choices
When you visit Parklink, you may be given the opportunity to manage your preferences through our cookie consent controls.
Depending on the technologies being used, you may be able to:
- Accept non-essential cookies
- Reject non-essential cookies
- Choose which categories you allow
- Change your preferences later
Essential technologies may operate without consent where they are necessary to provide the website or a service you have requested.
Where consent is required, non-essential technologies will only be used in accordance with the choices you make.
You can change or withdraw your cookie choices at any time using the cookie settings available on Parklink.
The ICO says users should have meaningful control over non-essential tracking and that technologies requiring consent should not be enabled before that consent is obtained.
7. Browser Controls
Most web browsers also allow you to view, block or delete cookies through their settings.
Blocking all cookies may affect how some parts of Parklink operate, particularly features that rely on essential cookies.
Your browser provider can provide instructions for managing these settings.
8. How Long Cookies Last
Cookies and similar technologies may operate for different periods.
Some are session-based and are removed when you close your browser.
Others are persistent and remain on your device for a defined period or until they are deleted.
The duration will depend on the purpose of the technology and the provider responsible for it.
We aim to use cookies and similar technologies only for as long as reasonably necessary for their intended purpose.
9. Personal Information
Some information collected through cookies and similar technologies may constitute personal information.
Where this happens, we process that information in accordance with our Privacy Policy and applicable UK data protection law.
Our Privacy Policy explains more about:
- What information we collect
- Why we use it
- Our lawful bases
- Who we may share information with
- How long we keep information
- Your data protection rights
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to Parklink, the technologies we use, our service providers or legal requirements.
The latest version will be published on the Parklink website with the date it was last updated.
11. Contact Us
If you have questions about Parklink’s use of cookies, tracking technologies or personal information, please contact:
Parklink (SW) Ltd
7 Pengelly Close
Kingsteignton
Newton Abbot
Devon
TQ12 3FZ
United Kingdom
Email: [email protected]
ICO Registration Reference: ZB225756
