Selling your caravan holiday home

Top Tips To Save Money On Advertising

 

Top Tips To Save Money On Advertising

Customers are the lifeblood of any business

The lifeblood of any business, whether in a physical location or online, is customers.

Without them, you don’t have a business just an expense that over time will bankrupt you.

So, the most important thing you have to do once you have your product or service sorted out and running smoothly is to find a steady stream of customers through advertising.

The buyer’s journey

However, if you’re selling anything more expensive than a few pounds, snap purchases become less likely. Your customers will be somewhere on the Buyers Journey. Here they move from awareness of a problem, considering their options to making a buying decision.

  • Awareness – are aware they have a problem or a need that has to be addressed
  • Consideration – is when they begin looking at the options to solve their problem
  • Decision – they’re ready to buy

Not knowing what your buyer is looking for is a problem.

Are they ready to buy, just researching or only just decided that they have a need?

Without this information, you will only reach a very small percentage of the customers you are trying to attract.

To save money on advertising you need to know the type of information that your customer needs and give it to them in a form they like and in a place they hang out.

Adopting scatter-gun advertising in the hope that something will stick is pointless and expensive.

Traditional Advertising

Traditional advertising is expensive.

By its nature, it’s akin to blanket bombing the market in the hope that a proportion of the people who see the advertisement will be sufficiently interested to go to a website or ring a telephone number for more information.

Though it is viewed by some as the way to make people think you are a ‘serious brand’, the downside is the eye-watering costs of traditional advertising.

One primetime TV ad spot1 can cost £11,000, with production costs ranging from £10,000 to £250,000.

If you have the money and want to make a big splash then TV, bus and tube posters and magazine advertising will get you exposure, but it won’t be cheap.

For most businesses there are many more cost-effective solutions that can be aimed at the section of the market you want to attract.

Social Media Advertising

Social media advertising2 lets you target the people you want to attract using demographics and location. You can also test variations of your advert to see which format works best on the platform you choose.

However, before you begin it’s important to know what you’re looking to achieve. Do you want to increase site traffic, visibility of your brand, engagement, lead generation or sales?

Having a clear idea of your objectives as well as knowing how effective a channel is for your business, will help you spend your advertising pounds wisely.

Depending on what you want to achieve you could use one of the following platforms:

  • Facebook – great for business to consumer sales. Lots of ad formats that let you get deeper into your audience.
  • Instagram – highly visual content that lets you show off products
  • Twitter – great for increasing brand awareness and driving website clicks
  • LinkedIn – ideal for business to business advertising as it is a professional network
  • Snapchat – has a younger demographic that wants to be engaged
  • Pinterest – used to generate immediate sales and work as an additional avenue to your web store

These advertising channels are all relatively low cost! You just set the budget and duration that your advert is to run.

Search Engine Advertising

Search engine advertising or search advertising3 is where you show your ads to people who have searched for the keywords you are using. You are charged each time your ad is clicked on, hence Pay Per Click advertising (PPC).

This type of advertising is very effective as it is shown to the people you want to attract.

In-depth keyword research is vital to uncover the most appropriate terms so that you are not missing your target audience. Additionally, choosing the right keywords, ones that have a high volume but low competition, helps your advert rank higher on the search page and cost you less.

Laser-Targeted Advertising

What if you could invest your spend into a lead generating portal which can provide you with a steady flow of leads from your target audience for a fixed monthly amount?

Laser targeted advertising is the opposite of blanket bombing the market because you are showcasing your product directly to your niche audience.

These people will be interested in what you have to offer and are at least in the ‘research’ phase of their buyer’s journey where your chance of success is significantly increased.

Here at Parklink, we specialise and focus on static caravans and lodges for sale in holiday parks around the UK. We now work with over 75 parks which benefit from our lead generation to support their overall sales strategy.

Our park members advertise their proposition on our website that includes:

  • Page including Park information, description & images
  • Holiday Home sales units, including static caravans, lodges & park homes
  • Map showing the location & directions
  • List of facilities at the park

Our members receive the following types of leads to follow up, send info and generate sales:

  • Park-specific leads – People requesting an ownership brochure on their specific park
  • Regional enquiries – People which would like info from parks in a specific region
  • Holiday home sales stock – Receive a direct message on specific sale units you have listed on Parklink

You will be advertising to a knowledgeable and eager to buy audience of holiday home enthusiasts that come to Parklink looking to buy a holiday home.

This is the most cost-efficient type of advertising that reliably generates leads and sales month after month.

Contact Parklink HERE today regarding marketing your holiday park to the right people

Inbound Marketing

Inbound marketing, though not advertising as such, is your most organic method of attracting the right people to your product or service.

It is a slower path than advertising, as it relies upon the content that you produce to be seen and read by potential customers.

Content that is based around relevant keywords and phrases that your potential customers are searching for will rise through the rankings.

This can add a significant lift to your traffic at no cost to you, other than the effort it takes to produce the content.

For most businesses in this digital, online age, focussed advertising that uses the mediums that your customers use is the most cost-effective way to reach them. This undoubtedly will increase brand awareness and sales.

private

Private Static Caravan For Sale

Private static caravan for sale

If you’re considering investing in a static caravan to enjoy with the family, a private static caravan poses plenty of benefits. With regards to both price and choice, it’s an option that could certainly save you money and give you a special place to use for many years to come.

Potential savings

If you’re keen to save money, buying a private static caravan is a great option. The static caravan will usually come sited, connected and ready for you to enjoy on a holiday park in the UK.  If you shop around and do your research you can make substantial savings by purchasing privately. Established companies that are selling a large number of static caravans will often charge premium prices due to large overheads.  Opting to purchase privately will mean that you can make dramatic savings; this is because private sellers will price their static caravan to sell in order to compete with well-established sellers.

Extra benefits

A private static caravan will often be fully equipped and will come with plenty of extras that you as the new owner will enjoy. This could be in the form of kitchen appliances, TV’s etc., which will make your static caravan more homely and ready to use. A modern static caravan contains efficient appliances in the kitchen and bathrooms will be kitted out to a high standard. This will all add to your experience as a new owner, meaning you enjoy your home away from home with all your home comforts.

Great choice

When it comes to location and variety, you’re spoilt for choice when browsing for a static caravan. We have plenty of locations on our site for you to choose from, including Scotland, North Wales and Norfolk. This will enable you to choose a location that suits the kind of holiday that you want. Whether you’re after a coastal retreat, a historic setting or somewhere near a national park, you’ll find what you desire.

Piece of mind

Static caravans are the perfect getaway for families to make amazing memories in together. These days they are built to a very high standard with extra long warranties. If you choose to buy a private static caravan, there is every change it may have warranty remaining. This means that if anything does go wrong, you are able to go back to the manufacturer for help.

Are you keen to find your own private static caravan or perhaps you have one for sale? We have plenty of options available on Parklink. Contact us today – dan@parklink.uk or call 01626 333883 

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Sell My Static Caravan

How do I Sell my static caravan

The day has arrived when you have thought.. “I need to sell my static caravan“. Like most people, this would have been the last thing you thought of when you first purchased. There are many things you now need to consider and steps you need to take. Each holiday park have their own selling rules and park policy’s so we advise to always check with your park operator to discuss your options.

Read on to discover a general guide to help you sell your static caravan

Make an appointment to discuss with the park office

When you contact your holiday park office and explain to them you want to “Sell my static caravan”, the first thing they may ask you to do is fill out a private sale agreement form. This is so they have a record that you would like to sell.

It will usually not be a priority or obligation for the park to sell your static caravan for you as can be assumed by many caravan owners. It is your property, so you will be expected to take most of the responsibility although the caravan sale will be facilitated through the Park office.

Will the company buy my caravan back?

You may be wondering “Can I sell my static caravan back to the company I bought from? There is every possibility the park will buy your caravan back however it could be a lower price than you would expect. The offer they give you will depend on demand as well as being close to a ‘trade valuation’.

Please bear in mind that caravans and lodges are depreciating assets and rarely hold their value. The park is in business so will be hoping to buy from you at a good price so they are able to sell on and make a profit.

How much should I Sell my static caravan for?

As the owner of the static caravan, you determine the final selling price. Your park operators  may be able to give you some indication of the selling price as they are dealing with buyers and sellers daily. The selling price should be a fair price which is in line with other recently sold static caravans.

Factors that can affect selling prices include:

*Supply and demand

  • How well are the static caravans selling on park and are there many empty plots available?
  • How many years has your static caravan got left on pitch licence? This will be a big factor to the buyer.
  • How much are similar models selling for? A private sale will usually sell for less than company models as they do not come with the same benefits i.e. extra warranty, consumer protection.
  • The price you paid. How much did you pay and how long have you owned. A simple equation is to deduct £1000 per year for depreciation.

Take all these factors in consideration and come up with a fair selling price you can be confident in. Here at Parklink we will be happy to help you decide a fair selling price to sell your static caravan for.

Can I put a sales notice up in my static caravan?

Most holiday parks are likely to have a policy where you are not able to put a ‘for sale’ sign in your static caravan window. This is for the good of the park as holiday parks with too many ‘for sale’ signs does not look good to potential buyers. Check with your office as they may let you put one of their branded ‘for sale’ signs in the window as a compromise.

Work with the park and together you should be able to achieve a private sale which suits all parties.

How to prepare my static caravan to sell?

Getting the ‘show-home’ look can be challenging especially if you are planning to continue to use your static caravan. Clear out as much clutter as you can and make the place as neutral as possible. Bear in mind that your tastes will not be the same as a potential buyers. Buyers need to imagine themselves being in, and owning your static caravan.  Keep the place as clean as possible and welcoming at all times. When selling your caravan it is always best to open the curtains wide, letting in the natural light.  Perhaps even open the windows as this will all help give your holiday home a welcoming natural ‘buy me’ vibe. Ensure the outside of your holiday home is clear and welcoming.

Where to advertise my static caravan

There are many places you can advertise your static caravan for sale. Advertising portals such as Gumtree or Ebay are popular for people selling static caravans and lodges. One of the downfalls of these kind of websites is they cater for many sellers and your static caravan can sometimes get lost in the system. There are many other classified websites where you can list which you can find with a simple Google search!

Here at Parklink we are experts at selling static caravans with over 20 years of experience in the industry. Listing your static caravan with Parklink means we will take the reigns for you including:

  • Advertising for you in all the best places
  • Option to list on Rightmove & Zoopla
  • The leading holiday home sales portal
  • Dedicated sale service
  • Listed on Parklink until SOLD!
With Parklink helping you sell your static caravan, your chances of selling will increase significantly.

We have many years of experience selling static caravans at all levels and have dealt with thousands of different buyers and sellers.  We are able to help people at the right stages and we can advise you on the correct selling price and give you helpful selling advice at no further charge.

What can Parklink offer me?

  • A page on the specialist Parklink website showing images, description, location and features.
  • Listing on Rightmove, Zoopla & Prime location to really boost advertising
  • Enquiry button so people can show interest in your static caravan
  • We will deal with all enquiries and pass viewings onto you
  • We can list for you on other leading classified sales portals
  • Social media advertising including Facebook, Instagram etc.
  • Sell my static caravan free advice

Click HERE to contact us at Parklink to see how we can help you today!  We would love to help you get the best price for your static caravan in the quickest time possible.

Dealing with viewings

If you have advertised through Parklink, the chances are your people will be well informed and already a great match for your static caravan. It could be that they are viewing a few different static caravans so handle the viewing in a fluent business like manner. People are looking for a general overview. Just talk naturally and be yourselves! If they want to buy, they may tell you straight away or they may want to discuss privately. Under no circumstance should you pressure the buyer for a quick decision as this can be off putting for them.

Finishing your viewing

Ensure you leave on good terms and you have all contact details to follow up later on. Parklink will also be there as a 3rd party to ask them how they found and help you get the sale!

What do I do when they say YES!

Brilliant. You have a YES! The transaction has to go through the park office. Between you and the buyer, you will agree a date they will take possession of the holiday home. All funds must be paid the park office where the company will take anything you owe on your account as well as their park private sale commission (usually 15% + VAT).  You will receive the rest into your personal bank account once processed.

Who completes the paperwork

The park operators will ensure the buyers are fully aware of park rules and run through all the relevant paperwork. Once this is all complete and they have paid the balance, the last task is for you to remove all personal items from the static caravan ready for the new owners to move in.

What happens now?

That’s it! You sit back and wait for the selling funds to go into your bank account and all finished.

Comments or selling tips of your own?

Here at Parklink we would be interested to hear any comments or suggestions you have about this article.

Selling your static caravan?

Here at Parklink we have over 20 years of experience selling static caravans and lodges so are qualifies to offer you sound advice to help you achieve a sales. We guarantee to advertise your holiday home until SOLD! Contact us today for an informal chat.

Thinking of selling your static caravan? Contact Parklink